WTF - Ambien and the Olympics

It's late and I'm tired. I still have yet to acclimate to the non-Olympic TV schedule. I keep thinking I'll see a semifinal match for women's volleyball any second now but instead I only see the Magic Duster infomercial (I'm in for two). Truth is, I have only one complaint about the late night live broadcasts of the Beijing Olympics and that is this... WHY ARE THEY SPONSORED BY AMBIEN! Show a little goddamn sympathy for us Insomniolympians and try not to rub it in our face that we're awake at 3:47 in the morning. How about some optimistic late-night advertising, like a little bit of 4th Meal from Taco Bell, or a premature high-cholesterol breakfast item. Instead I get a mind-numbing side effect disclaimer about how I'll end up impaling this puppy with with a meat thermometer and awaken later with no recollection of the incident. That sort of thing does NOT enhance my already waning enthusiasm for women's volleyball. I'm out!